Earn Online, Writing: Chapter 1 – How to Start

C) Goal:
Your goal is all about the impact you want to create. It’s the lasting impression you hope to leave on your audience. What do you want people to walk away with after engaging with your work? This is where you think about the change you want to see, the transformation you want to inspire.

For me, the goal is to make slang a tool that helps people access relevant information. Slang isn’t just playful language—it’s a way for people to connect, communicate, and understand the world in a way that feels natural and authentic to them. By using slang to convey meaningful content, I aim to help people feel more informed, engaged, and empowered, speaking directly to their world. When people read my work, I want them to feel like the information isn’t just useful, but it’s delivered in a way that truly resonates with their culture and experience.

D) Objectives:
Your objectives are the results you expect to see—the tangible outcomes that reflect whether you’re achieving your vision and mission. These are the markers of success that you can measure along the way.

In my case, my objectives are clear: I want to build a community of readers who feel connected to the content and to each other. I want to inspire others to be creative with language, to use it in ways that reflect their identity and culture. And, ultimately, I want to contribute to the ongoing evolution of slang culture—helping it become more than just a trend, but a legitimate way for people to communicate and access knowledge. These objectives are my way of measuring success and making sure that the work I’m doing aligns with my larger goals.

Before you jump into your writing journey, it’s important to define these key elements clearly. Take the time to reflect on your vision, mission, goal, and objectives—this foundation will guide you as you move forward.

The next step? Choosing a niche. Your niche is your specific theme or category of focus for your writing. It could be anything you’re passionate about—whether it’s health, technology, travel, personal development, or something else entirely. In my case, my niche is a general personal blog, but yours can be whatever excites you the most. Your niche will help you refine your focus and guide you in choosing the right name for your project, which is something we’ll dive into in the next chapter.

Starting your online writing journey is an exciting and rewarding adventure. With the right mindset, a solid vision, and a clear plan in place, you’ll be on your way to creating a platform that not only generates income but also makes a real difference in the lives of your audience. Let’s get started!

E) Values:
Your values are the guiding principles that shape everything you do. They’re the beliefs that influence your decisions, your actions, and the way you connect with your audience. These values are crucial because they help you stay authentic and aligned with your mission, no matter what challenges you face along the way.

For me, my core values revolve around authenticity, community, and empowerment. I believe in staying true to my voice and creating content that is genuine, relatable, and meaningful. I also value the importance of community—building a space where people feel heard, supported, and encouraged to share their thoughts and ideas. Finally, I want to empower my audience by giving them the tools and knowledge to make informed decisions, creating a sense of confidence in everything they do.

Your values will be the foundation of your content and interactions with your audience. By staying true to your values, you’ll build trust and credibility with your readers, creating a loyal community that believes in what you stand for.

F) Slogan:
Your slogan is the simple, catchy phrase that sums up what you’re all about. It’s a short, memorable way to communicate your mission and vision in just a few words. Think of it as your brand’s signature, something that instantly tells people who you are and what you do.

For me, my slogan might be something like, “Slang that speaks, knowledge that empowers.” This encapsulates the idea of using language in a way that feels familiar and relevant to my audience while also providing them with valuable, empowering information. Your slogan should reflect your values and your goal—it should be a reminder of the impact you want to make, while being simple enough to stick in people’s minds.

When creating your slogan, think about what makes your approach unique, what sets you apart from the rest. What message do you want to leave with your audience every time they hear your name? Your slogan should embody that message in a fun and engaging way, so people remember it and are drawn to your platform.

G) Impact:
Your impact is the lasting difference you want to make through your work. It’s the change, transformation, or effect that results from your content and actions. Impact goes beyond just gaining followers or making money—it’s about influencing lives, sparking change, and creating value that matters.

For me, the impact I want to create is twofold. First, I want to inform and educate my audience in a way that empowers them to make better decisions and live more confidently in their everyday lives. Whether it's about using slang in an informed way or offering perspectives that resonate with their unique experiences, I want my content to be a trusted resource. Second, I want to inspire others to use language creatively, to see the potential in slang as a tool for empowerment, not just for casual communication. My ultimate goal is to make a difference in how people engage with language and information in a digital world.

Your impact is also how you’ll measure success in the long term. It’s about asking yourself: “How has my content changed the way my audience thinks, feels, or acts?” Focusing on creating a meaningful impact rather than chasing numbers will keep you motivated and ensure your work leaves a lasting legacy.

H) Brand Identity:
Your brand identity is how you present yourself to the world. It’s the combination of your visual elements (like colors, fonts, and logo) and your tone of voice that make you recognizable and relatable. Your brand identity should reflect your values and resonate with your audience on a deeper level.

For example, if your mission is to make learning fun and engaging, your brand might use bright colors, playful fonts, and a casual, approachable tone. If you’re providing serious, informative content, your brand might lean towards more professional, sleek designs with a confident, knowledgeable tone.

Building a strong brand identity ensures that your audience knows who you are and what you stand for. It’s about creating a connection beyond just the content—people should recognize your work at a glance and feel like they can trust you because your brand is consistent, authentic, and aligned with your vision.

I) Audience:
Understanding your audience is crucial. They’re the ones who will engage with your content, share it, and build the community around your brand. Know who you’re writing for and what problems they face. What are their struggles, desires, and needs? How can you speak to them in a way that feels relevant and personal?

In my case, my audience is Gen Z, young people who communicate in vibrant, evolving slang. They’re tech-savvy, socially conscious, and always seeking information that resonates with their experiences. Knowing this helps me tailor my content in a way that appeals to them—not just in terms of language, but also in the kind of topics and tone that will keep them engaged.

Your audience will guide your writing style, content choices, and even the way you engage with them. Be sure to regularly interact with your audience to keep track of their changing needs and ensure your content is always valuable and relevant.

J) Brand Promise:
Your brand promise is the commitment you make to your audience. It’s what they can expect from you every time they engage with your content. It should be clear, consistent, and aligned with your values and goals.

For instance, my brand promise might be, “Every piece of content you read will empower you with knowledge in a way that speaks to your world.” This lets my audience know that when they read my work, they can expect something that’s not only informative but also relatable and inspiring.

Your brand promise helps build trust, as your audience knows exactly what to expect from your content, and it keeps you accountable to them. Be sure to deliver on your promise consistently to keep your audience engaged and loyal.

With these elements—values, slogan, impact, brand identity, audience, and brand promise—you’re setting the foundation for a clear and purposeful writing journey. These guiding principles will shape the way you approach your work, connect with your readers, and measure your success. It’s not just about writing; it’s about building something meaningful that will resonate with your audience and leave a lasting impact.